Mad Devs Doubles UK Support Team as Connect Dealer Network Grows
Automotive technology specialist Mad Devs has expanded its UK-based support team, doubling its size to meet the rising demand from retailers joining its rapidly growing Connect platform. The move creates eight new roles and reinforces the company’s commitment to delivering fast, accurate, and specialist support as dealers increase their reliance on integrated digital systems.
The expansion follows a significant rise in Connect adoption, which brings Mad Devs’ suite of tools—including iStoreDOCS, iConvert, and iTrackLEADS—into a unified, cloud-based environment. With more dealers transitioning to digital workflows, the company aims to maintain the high service standards that have become its trademark.
Mad Devs’ Leeds-based support operation offers a 24-hour response window, Monday to Friday, covering technical assistance, system optimisation, and day-to-day guidance. The enlarged team ensures consistently knowledgeable, personalised support as retailers streamline their compliance, sales, and customer management processes.
CEO David Boyce emphasised that the investment is driven by a commitment to service quality:
“As more dealers move onto the Connect platform, we’re determined to ensure the level of service we’re known for not only continues but improves. Our technology is designed to make life easier for dealers, and that includes the support they receive from us. Having a dedicated UK-based team that can respond quickly and understands the realities of dealer operations is vital. This investment is about keeping pace with our growth and making sure every retailer gets the help they need, when they need it.”
Today, the Connect platform supports more than 1,400 UK dealer sites, including some of the nation’s largest retail groups. Its modular design places sales, compliance, and lead management into a single login system, giving retailers complete visibility across the customer journey.
What Makes Mad Devs Connect Stand Out
Mad Devs Connect is a purpose-built, modular retail technology platform created for UK motor dealers seeking agility, compliance assurance, and a customer-centric digital experience. Unlike generic enterprise tools, Connect integrates showroom, online, and aftersales journeys into one seamless system featuring iStore, iTrack, iConvert, iService, and iPortal.
The platform supports the full retail lifecycle, from lead capture and remote deal structuring to aftersales engagement and digital handover. Dealers gain real-time transparency, integrated communications—including secure video and SMS—and fully traceable, time-stamped compliance records.
Built by UK automotive specialists, Connect gives independent dealers access to enterprise-grade capability without unnecessary complexity or cost. The result is faster response times, stronger operational control, and an elevated customer experience that drives loyalty and profitability.